Analytical Report Work Plan: Min. 500 words.
Sample: See pg#252- from our book: Business Communication Essentials.
Click here: pg252.pdf Download Click here: pg252.pdf
In previous chapters, you learned to use the three-step writing process for developing shorter business messages; now it’s time to apply those skills to longer messages such as business plans. Reports fall into three basic categories (see Figure 10.1 page 250):
- Informational reports offer data, facts, feedback, and other types of information, without analysis or recommendations.
- Analytical reports offer both information and analysis and can also include recommendations.
- Proposals present persuasive recommendations to internal or external audiences, often involving investments or purchases.
Note: Reports often give you the opportunity to demonstrate your grasp of important business issues. You must view every business report as an opportunity to demonstrate your understanding of your audience’s challenges and your ability to contribute to your organization’s success. The three-step process you’ve used for shorter messages is easily adapted to reports and in fact simplifies these larger projects by ensuring a methodical and efficient approach. In addition, your organization can gain an insight into how your organizational and critical thinking skills are applied through your analysis.
Directions: You’ll be writing an Analytical Reports Outline (see page 252 for sample outline and please read page 300 for sample report) on a company of your choice (preferably a publicly traded company that is listed on the stock exchange). The report’s main goal is to offer information and analysis for a situation; it should also include recommendations along with your own conclusion.
Your report must cover one of the following:
- Reports to Assess Opportunities: Explain the risks and rewards of choosing a course of action (market analysis reports, due diligence reports).
- Reports to Solve Problems: Analyze problems and (optionally) suggest solutions (troubleshooting reports, failure analysis reports) .
- Reports to Support Decisions Judge the merits of past or future decisions (feasibility reports, justification reports).
Please provide your outline for the analytical report according to the format below (see page 252),
- Statement of Problem/ Opportunity:……………….
- Purpose and Scope:……………………
- Sources and Methods of Data Collection:………………..
- Background:………………………
- Audience Analysis:………………………
- Outline:………….
- Proposed Schedule of Tasks:………….