• Due date for Assignment 1 is 12/03/2022
• The Assignment must be submitted only in WORD format via allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Assignment Purposes/Learning Outcomes:
After completion of Assignment-1 students will able to understand the
LO 1.1: State the concept of management functions, roles, skills of a manager and the different theories of management.
Assignment-1
Please read the case“Fast Fashion – Was Forever 21 Fast Enough?”given on Page number 42, Chapter 1– “The Exceptional Manager”available in your textbook/e-textbook“Management: A Practical Introduction” 10th edition by Angelo Kinicki, & Denise B.Soignetand answer the following questions:
QUESTIONS
Q1. What is the underlying problem in this case from the perspective of Forever 21’s customers and creditors? (2 Marks)
Q2. Why do you think Forever 21 ended up in this situation? (2Marks)
Q3. Did Forever 21 operate more from a principle of efficiency or effectiveness? Explain your rationale. (2Marks)
Q4. Which of the three skills that exceptional managers need did the Changs most lack? Explain your answer.(2 Marks)
Q5. What would you have done differently if you had been a senior executive at Forever 21? (2 Marks)
ANSWERS:
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