Write a report discussing the following points:
1. Two of the most creative/successful social media marketing campaigns in Saudi
Arabia (In 2021-2022). For each campaign:
▪ Give the reasons behind their success?
▪What is the added value of this marketing campaign for the
company/organization?
2. Two social media marketing campaign in Saudi Arabia that failed (Last two years). For each campaign:
▪ Why did the social media marketing campaign fail? ▪ And what can we learn from them?
Notes:
▪ For each case, provide the following information: Company Name, Campaign Name and Social media platforms used.
▪ Examples can be a profit or non-profit organization.
Assignment Guidelines:
▪ This assignment is an individual assignment.
▪ All students are encouraged to use their own word. ▪ Your Assignment must include:
- ▪ Cover page and make sure to include the cover page with all information required. One mark will be deducted if there is no cover page.
- ▪ A title that well represents the content of your report.
- ▪ A “References” section listing all sources included. And ensure that you followthe APA style in your report.
- ▪ An opening paragraph.
- ▪ The main body of your report.
- ▪ Use Times New Roman, 12 font size, 1.5 line space and adjusted text.
- ▪ A mark of zero will be given for any submission that includes copying from otherresource without referencing it.
- ▪ Your report length should be between 600 to 800 words.
- ▪ Assignment must be in word format only no PDF.
- ▪ Your file should be saved as: Your name – CRN – ECOM322- Discussion.doc
- ▪ You must check the spelling and grammar mistakes before submitting theassignment.
- ▪ Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count.
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