MGT325 Technology Mgt Assgn-3 – Case Study

Requirements:

Follow APA-style referencing.

Your answers MUST use at least 2 scientific references for each answer (total 8 references)

Use Times New Roman (size 12, double-spaced) font.

Question:

Read the given Chapter 10 (Organizing for Innovation) from the book & answer the below 4 questions in 300 to 500 words for each:

Q1. What are the advantages and disadvantages of the creative side of Google being run as a flexible and flat ‘technocracy’? (3 marks)

Q2. How does Google’s culture attract the kind of employees it can attract and retain. (1.5 marks)

Q3. What do you believe the challenges are in having very different structure and controls for Google’s creative side versus the other parts of the company. (2.5 marks)

Q4. Some analysts have argued that Google’s free-form structure and the 20 percent time to work on personal projects is possible only because Google is prior success has created financial risk in the company. Do you agree with this? Would Google be able to continue this management style if it had closer competitors? (3 marks)