Managing the multi-business corporation to meet high performance expectations is problematic. Research a company in KSA that manages multiple businesses:
Questions:
- Explain the corporate structure and provide a review of its business portfolio.
- What advice would you provide on the use of portfolio matrices and which portfolio matrix would you recommend: the GE McKinsey, BCG, or Ashridge matrix? Why?
- Apply your recommended portfolio matrix and provide a portfolio analysis.
- How does diversification create value through the linkages between businesses?
Your well-written paper should meet the following requirements:
- Be 6-7 pages in length, which does not include the title page or required reference page, which are never a part of the content minimum requirements.
- Use Saudi Electronic University academic writing standards and APA style guidelines.
- Support your submission with course material concepts, principles, and theories from the textbook and at least three scholarly, peer-reviewed journal articles unless the assignment calls for more.
- It is strongly encouraged that you submit all assignments into the Turnitin Originality Check before submitting it to your instructor for grading. If you are unsure how to submit an assignment into the Originality Check tool, review the Turnitin Originality Check—Student Guide for step-by-step instructions.
- Review the grading rubric to see how you will be graded for this assignment. Review the grading rubric to see how you will be graded for this assignment.
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