During this assignment, you will take on the role of a market researcher. You will conduct a survey using an online tool (e.g., SurveyMonkey) of your choosing. Follow these steps:
- Utilizing the questionnaire you developed in Unit IV, prepare the survey for online distribution. There are many tools online where you can sign up for a free account. Include the survey in your assignment submission (minimum of 15 questions in the survey).
- Distribute the online survey to at least 15 respondents that you are fairly certain will respond (the goal is 10 responses). Note that this can be a convenience survey (friends, colleagues, and family).
- In at least two pages, discuss the various metrics provided by the online survey tool and their advantages/disadvantages to the market researcher. Include at least three survey metrics in your assignment submission to support your discussion.
Adhere to APA Style when constructing this assignment, including a title page. Please note that outside sources, a reference page, and an abstract are not required.