Q1 ;
Action Required:
Chapter Name: Read Ch-10 “Marketing Research” from Dhruv Grewal and Michael Levy (2022) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.
- Discussion Question #1:Tamimi Markets has a great new customer appreciation program with the name “Tamimi Rewards” (https://tamimimarkets.com/). These programs collect purchasing data and build consumer profiles. How can supermarkets such as Tamimi use these data to create value for the firm and consumers? Discuss.
Q2 ;
Action Required:
Read Ch-11 “Product, Branding and Packaging Decisions” from Dhruv Grewal and Michael Levy (2022) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.
See the following video links and answer the questions.
https://www.youtube.com/watch?v=Y7JJkNRFpUQ
https://www.youtube.com/watch?v=3jlLHqrr5FA
- Discussion Question #1:Why Co-Branding is an important strategy for the marketers? How does it work? Discuss with the help of some examples.
- Discussion Question #2: How you can differentiate between brand extension and line extension? Discuss with the help of examples.
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